Meet Rob

With my experience, training and knowledge of financial products and services, my clients receive the top-quality, cost-effective financial guidance they deserve, designed to help them realize their financial goals.

Rob Herndon

Financial Professional

(205) 970-5299

Robert.Herndon@equitable.com

Thanks for visiting my website! I hope you'll browse around and consider setting an appointment, if you feel that I may be of service to you.

I grew up in Tuscaloosa, AL where I had a very personal experience with Equitable at a young age. When I was 12, my father passed away of a sudden heart attack. The loss was obviously devastating and my life was forever changed. My dad was an incredible man and left a legacy for all that were lucky enough to call him a friend. He also left a financial legacy for his family in the form of an Equitable Life Insurance policy. His love and financial foresight allowed my family and I to avoid any financial grief, to add to our emotional grief.

I went on to attend and graduate from Auburn University (Mom and Dad's alma mater!) where I majored in Economics and minored in Finance. I accepted a Financial Professional position with Equitable a week before graduation, and I have focused on helping families and businesses plan ever since.

I would love to help review your insurance and investment plan. If you've never formulated a plan, then let's not delay in getting a plan started. I hope to hear from you soon!